Department of Marketing and Distribution Management

The Department provides the students with concepts and practical skills in marketing and distribution, with diverse focuses on marketing planning practice, applying POS (point of sale), market-cultivating, e-commerce, franchised chain enterprise management and retailing management. The goal is to ensure that graduates of the Department demonstrate the steepest learning curve at companies they work in and prove themselves to be winners in the job market with solid grounding in both theory and practice. The training also concerning excellent communication skill takes an essential part as well. Therefore programs and respective activities are designed to cultivate student’s comprehensive, analyzing, and communicating abilities, which make our graduates equipped with both the practical and academic skills necessary to enter the workforce.